WORK EXPERIENCE
CONSULTANT & EXECUTIVE DIRECTOR, STRATEGY & ORGANIZATIONAL DEVELOPMENT
KEELING & ASSOCIATES, LLC
Visit keelingassociates.com for more information
2019-Predent
Los Angeles, CA
CONSULTANT
2017 - 2019
Los Angeles, CA
INDEPENDENT MARKETING & STRATEGY CONSULTANT
Performed program reviews and implemented strategic recommendations for Skidmore College Student Affairs and Emory University Campus Life
Provided strategic marketing and organizational consulting services for clients, including Girl Scouts of Northeastern New York, The Leadership Lab LLC, Deborah J Schaefer CPA, James Niehues/Open Road Ski Co., etc
MARKETING MANAGER/ MULTIMEDIA PRODUCER
2016-2017
Atlanta, GA
EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL
Created marketing and video content strategy with targeted messaging to increase visibility and brand presence of Executive Education and Full-Time MBA Programs
Produced, edited, and published series of overview and in-depth case study online videos for Open Enrollment and Custom Executive Education programs, featuring Fortune 500 companies and executives
CONSULTANT
INDEPENDENT SOCIAL MEDIA CONSULTANT
2014-2015
Los Angeles, CA
Developed and executed multi-platform outreach strategy to increase young alumni engagement by 10% annually for Skidmore College Offices of Advancement and Communication
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Designed social media strategy for healthcare advocacy group
EXECUTIVE ASSISTANT
3 ARTS ENTERTAINMENT
2013-2014
Beverly Hills, CA
Acted as communication point person for over 30 clients, networks (CBS, HBO, NBC), studios (Paramount, CBS, Netflix), support teams, productions, etc.
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Negotiated and managed multi-million-dollar endorsement, appearance, performance, and other talent-based deals with multinational corporations, brands, studios, and networks
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Designed and maintained streamlined tracking systems for calendars, contracts, bookings, and accounting information that increased office efficiency and increased revenue
PRODUCTION COORDINATOR
NICKELODEON, ON AIR PRODUCTION
2011-2013
New York, NY & Los Angeles, CA
Planned, executed, and wrapped $100K domestic and international marketing, image, and promotional shoots
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Led 10-50-person television and film production crews and organized production logistics including securing locations, scheduling, and coordination with show units, corporate marketing teams, and other Viacom properties
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Processed payroll, reviewed production budgets, and performed financial analysis as member of accounting team
PRODUCER
NATIONAL COLLEGE COMEDY FESTIVAL
2010-2011
Saratoga Springs, NY
Planned and executed festival featuring 23 college and professional comedy groups, comedy workshops, and five sold-out performances
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Restructured budget and financial operations, resulting in first profitable festival in over 10 years
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Managed festival marketing & oversaw talent booking, negotiation, and contract execution
GENERAL MANAGER
2008-2011
Saratoga Springs, NY
SKIDMORE COLLEGE, DEPARTMENT OF THEATER
Managed business operations, performance production, and 15-person box office, front of house, ad-sales, marketing, and development theater management staff; promoted four times over three-year period
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Implemented strategic initiatives to improve business practices, including a unified brand/image campaign and modernization of office procedures as well as a ticketing system, resulting in an increase of ticket sales and brand awareness
EDUCATION
MBA
Concentration: Strategy & Marketing
EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL
May 2017
President, Graduate Student Government Association (GSGA)
VP of University Relations, Graduate Business Association (GBA)
Delta Airlines Leadership Coaching Fellow
VP, Goizueta Association for Entertainment, Media, & Sports (GAMES)
MBA Admissions Ambassador
Chair, 2016 & 2017 Accepted Students Welcome Weekends
BS
Self-Determined Major in Arts Administration
SKIDMORE COLLEGE
May 2011
2011 Class Gift Chair/Commencement Speaker
Business Organizational Management Coach
Theatrical Lighting Designer
Head Admissions Ambassador
Head Orientation Advisor (2009 & 2010)
AWARDS
MARION LUTHER
BRITTAIN AWARD
Emory University, May 2017
Presented each year to a single student from any of Emory’s eight graduate schools who is considered to have performed the most “significant, meritorious and devoted service to Emory University, with no expectations of recognition or reward.” This award is generally acknowledged to be the highest honor given to a student by Emory University.
WHO’S WHO AMONG STUDENTS
Emory University, May 2017
Students selected for the national Who’s Who Among Students exemplify scholastic achievement, as well as notable involvement in co-curricular activities and community service at their respective universities.
PRESIDENT'S AWARD
Skidmore College, May 2011
This award honors individuals who have embraced the educational mission and progressive spirit of Skidmore through exemplary commitment to personal excellence, campus pride, and service. This award is considered the highest honor a student, faculty, or staff member can receive from Skidmore College.
CLIFFORD MEMORIAL PRIZE IN THEATER
Skidmore College,May 2011
This prize was established in 1973 in memory of Margaret Ellen Clifford, Professor and Chair of the Department, 1952-1971. It is awarded annually to an outstanding junior or senior theater major. Jared was the first non-Theater major to receive this honor.
COMPUTER SKILLS
PHOTOSHOP
ILLUSTRATOR
WORD
EXCEL
GOOGLE ANALYTICS
TABLEAU
PREMIERE
INDESIGN
LIGHTROOM
POWERPOINT
OUTLOOK
ONENOTE
FACEBOOK INSIGHTS
CRIMSON HEXAGON